Fabulous OOH campaigns

Amul rocks again, as it should. But overall, the OOH category was another where our invited members of the industry struggled to recall five fabulous ads spontaneously. Several excused themselves and asked to pick from other categories. Others just gave up. Among those who did, these were the top five. And our pick, is 'The Taste of India'.

29 Sep 2012 | By PrintWeek India

The Fab Five
Sugar Free Floating Billboard, Rediffusion Y&R, 2011

Amul, daCunha Communications, Ongoing

Kingfisher Airlines, Equus; Jet Airways, M&C Saarchi, 2007

Axis Bank Twins, Ogilvi & Mather, 2007

Aircel Boat, DDB MudraMax, 2009

First appeared in Campaign India's 21 September 2012 issue