Digital inkjet printing for Indian newspapers

With the Wan-Ifra India Conference and Exp round the corner from 2 to 4 September at the Bombay Convention & Exhibition Centre, the focus is on inkjet technology for newspapers.

So first things first is there a future for inkjet digital presses in India newspapers?

Pradeep Unny of Amar Ujala says: "I don’t foresee digital taking over offset, as the cost of the machine is too high. So is the operating cost. With the kind of prices newspapers are sold in India, it does not make business sense. It is not possible to replace web machines in India, as the volume is huge and the pagination levels are high, I don’t think a digital press can cater to this."

Taking the above debate forward, PrintWeek India asked Xerox, Fujifilm, Kodak and Manroland, about the technology available. Most of the technology is for short-run jobs. They are available as standalone machines, which can also be customised. Another selling point of digital inkjet machines is its compact size.

Consider the options

The Xerox Impika Inkjet solution is suitable for customised, on-demand newspaper production. The Impika iPrint Extreme prints CMYK on a 28-inch web width at a speed of 375m per minute and hence, is well suited for newspapers printing. “You can, for instance, print 8,000 copies of a 40-page tabloid in one hour,” says Pankaj Kalra, head, production systems group, Xerox India (since Kalra spoke to PrintWeek India, he has been re-located to Dubai and oversees the Xerox operations in the Middle East).

The Fujifilm J Press 540 W is an inkjet web press targeted at shorter-run print applications traditionally run on web offset presses, such as transaction, direct mail, book and newspaper. Available either as a standalone machine or customised with optional equipment, including marginal punch, file punch, vertical perforation, cross perforation, slitter, sheet-cut, folder, etc, the Jet Press 540 W enables duplex printing within a single tower design, resulting in an extremely compact footprint.

Harshad Borude, sales manager, Fujifilm, lists some of the key features of Jet Press 540 W. These include monochrome jobs with good reproduction using Piezo- electric drop on demand printhead technology; high quality output using Fujifilm’s FM-based screening technology, enabling smooth colour tones and sharp text; and Vivida ink, developed specifically for the Jet Press 540 W, delivers vivid colour and allows high-density images to be printed at high speed.

Borude says the press is designed to use uncoated and selected coated inkjet papers, and is targeted to accept a paper width between 6.2 inches (157 mm) and 21.54 inches (546 mm). Fujifilm’s XMF Workflow system is used to drive the front-end of the Jet Press 540 W. It is very easy to use, with a 15-inch touch screen monitor and software interface, he adds.

As for Kodak, for digital newspaper production, its portfolio is built around stream inkjet technology, which delivers offset-class output plus the ability to perform high-speed variable data printing, while enabling longer run lengths. The key differentiators in this new technology are brought about by advancements like nanoparticulate inks, extremely accurate drop placement and improved interaction between ink and paper.

Whether it is the Kodak Prosper S-Series imprinting systems or the new Kodak Prosper 6000, the company’s approach is to leverage it to create exceptionally reliable, easy-to-use and serviceable solutions, says Muralidhar Nalli, managing director, Techno Graphic Services in Hyderabad who is working with Kodak in the newspaper space. The firm will have a stall at the Wan Ifra show from 2 to 4 September in Mumbai.

Nalli shows print samples and says, "The Kodak Prosper S-Series imprinting systems generate new opportunities with a high-speed, hybrid digital solution. Operating at a press speed of up to 3,000 feet per minute, these imprinting systems enable full utilisation of the existing equipment while enabling highly targeted go-to-market strategies with differentiated product offerings."

The Kodak Prosper 6000 press resets industry standards, with an unmatched combination of outstanding quality, peerless productivity, and compelling economics. “Today's most demanding applications are handled aptly by this next-generation printing system, while continuously meeting and exceeding business goals, adds Nalli.

Manroland Web Systems’ solution for newspaper productions is its FoldLine, which can print with a proven cruising speed of 300 m/min. According to Alwin Stadler, vice president digital systems at Manroland Web Systems, the production run guarantees highly reliable quality performance.

 

With the speed of digital presses today, they are only suitable for short-run newspapers. When you print a 24- page or more newspaper, added requirements for reelstands, web-handling systems and folding, etc will make the price comparable to conventional offset at similar speeds. The only benefit with digital is that every copy can have different content. While it is useful for personalisation, it does throw up challenges for mailroom systems.
George Jacob, Malayala Manorama 

The inevitable debate: offset vs digital
While the new technology has several options to choose from, the fact remains that Indian newspaper production is a web offset-dominated market. Easy availability of printing presses and their operators, and low-cost production are the few reasons of the dominance. In this context, how will digital inkjet make its way to the market?

While web offset continues to be the preferred technology, due to large print volume requirements, Kalra says, these days, lots of content is being customised for specific regions and geographies. Most leading English language newspapers have suburban supplements, where the volumes are generally low and the content is local and specific to the region. “This is where we can play an important role,” Kalra adds.

“What also needs to be understood is that the entire process ends with the distribution of these newspapers. This is being decentralised, owing to mixed content and increasing delivery costs. With the improvements in quality, competitive running costs and automated print processes, the digital inkjet press is ideally suited for this market.”

Borude says a digital inkjet press will allow newspapers to manage content, incorporate variable and target specific information. “This will enable newspapers to interact with its readers in a more flexible way,” he says.

Offset presses have their own limitations. According to Nalli however, Kodak’s products open up avenues for VDP and personalisation, with special applications like versioning and micro-zoning. Gaming applications are another new direction the market can look towards, prompting higher engagement with higher revenue creation. “These are unique applications that can be catered to, reaching out with differentiated offerings into the digital printing market,” he adds.

Manroland’s FoldLine, on the other hand, offers huge opportunities for new hyper-local editorial concepts and ‘micro zone’ advertising campaigns. “It is a digital production system in combination with a highly developed workflow environment,” says Stadler. Manroland Web Systems invested heavily in workflow plug-ins to complete the workflow environment, especially for the finishing system, and this delivers a competitive cost per copy.

“Of course, we do have the competence to discuss and calculate for each individual customer, especially for its own needs,” he adds.

Inkjet the Indian market
Unlike the western countries, the Indian newspaper market is growing at double-digit rate.

The growth in business is promising and will lead to generation of more content which would be regional and localised for targeted reader. “This could take shape in form of additional supplements along with the main newspaper. This is where we feel the opportunities exist,” says Kalra.

Fujifilm believes that the advantages of a digital inkjet printing go beyond savings in time and paper costs. This technology also empowers newspapers to create new business opportunities.

Since the Indian newspaper market is leading to higher content consumption, Nalli says with VDP and micro-zoning, newspaper publishers can demand higher advertising rates for an improvised solution with targeted delivery. For gaming applications, traffic can be driven to TV and the internet, adding value to each communication. “The opportunities are varied, delivering greater returns on marketing investment every time,” he adds.

Manroland too sees a huge potential in India. “The precondition is that the editors and the advertising industry is already asking and pushing for the potential of industrial digital production solutions,” says Stadler.

Echoing the arguments proffered by Nalli, Stadler says, there is a huge volume of regionalised newsprint and additional printing applications with short run lengths, ideal for future digital printing. “The different local languages can create additional interest in digital printing. Beside, the flexibility of industrial digital systems allows applications like books or commercials printing, besides the newsprint and this creates a new business model,” he adds.

Nalli says Kodak’s technologies optimise print production efficiency, distribution, quality and relevancy, helping newspaper publishers reduce their environmental impact, and deliver content that engages readers, driving greater returns for advertisers. “The stream inkjet technology creates new business opportunities to achieve profitability, giving access to a wider audience, markets and regions, and advertising shares. Combine this with a reduction in supply chain and logistics costs and you have a cost-efficient, profitable solution for the Indian market,” he adds.

The feasibility conundrum
How feasible is the digital inkjet technology for the Indian market? Borude says digital printing is being increasingly recognised as a practical way to address issues faced by the printing industry today. He, however, adds that the cost per copy is still on higher side compared to offset. “It is hard to name a newspaper publisher in India who is ready to invest in the digital. You would need a good argument to persuade newspaper publishers that they should invest in digital web press,” he adds.

Feasibility is an outcome of getting the perfect mix of volume and cost, says Kalra. “With the generation and need for more regional and localised content, a digital printing solution is a must.