“Digital printing is the future of printing technology”
In the Rapid Fire series, PrintWeek India asks Suhas Mulam nine questions about print and beyond
15 Jun 2023 | By Abhay Avadhani
What is your idea of a perfect print firm in India?
My idea of a perfect print firm depends on some important factors - offering high-quality printing solutions at reasonable prices; having a wide range of products and services to suit various needs; and providing excellent customer service and support. Ultimately, the perfect print firm is the one that meets your expectations and delivers your desired results.
What is the trait you most deplore in our industry?
Digitalisation trends that reduce the demand for printed materials, especially in sectors like banking, advertising, and postal services.
What is the trickiest colour that you have had to print?
Colour mode mismatch between RGB (digital) and CMYK (print), which can result in inaccurate or dull colours when converting from one mode to another.
What is the quality you seek when you hire?
Most importantly we look for qualities like good body language, listening and communication skills, positive mindset and attitude, good ethics, team work and having basic knowledge about his work profile.
What technology do you prefer? Why?
For us the preferred print process depends on the purpose, budget, volume, and quality of the printing project. Most of our jobs are printed using offset or digital, or both in tandem.
What is your favourite print joke?
Why did the printer go to the doctor? Because it had a paper jam.
What is the greatest strength of your printing firm?
99% accurate, fast and timely job allocation, pre-press, on-press, post-press operation completions and delivery dispatches aided by our trained team and strong work ethics.
What do you consider the most overrated virtue in printing?
Different people may have different opinions on what constitutes a virtue in printing, but based on my research, I find paper to be highly overrated as a virtue in printing. A reader should concentrate on the content instead of the type of paper.