“A combination of digital and offset is the future”

In the Rapid Fire series, PrintWeek asks eleven questions about print and beyond to Vishwanath Shetty of The Print Works

10 Jun 2023 | By Abhay Avadhani

What is your idea of a perfect print firm in India?
A firm which combines digital and offset technology with infrastructure facilities for embellishing and finishing.

What is the trait you most deplore in our industry?
Cut-throat competition. Intense competitions neglect industry interests and disregard specifications.

What is the trickiest colour that you have had to print?
Off white and solid cyan.

What is the quality you seek when you hire?
Honesty and critical thinking skills.

When and which print job or project made you the happiest?
Designing and printing newsletters in the pre-digital era made me the happiest Special mention to Aptech’s house magazine Aptechite and some jobs for Arena and MAAC with special combinations of printing and electronic devices.

What is your most ‘wow’ moment
(print / non-print)?

I enjoy capturing photos of nature, wildlife, and birds.

What is the greatest strength of your printing firm?
Understanding the clients needs and finding alternate solutions and exploring value additions.

Which print technology, according to you, is the future? Why?
A combination of digital and offset. I do not consider 3D printing as a printing technology. It is a manufacturing process.

Which jargon do you overuse?
I rarely use jargon but I do use words – communicate and focus, often.

If you were to die and come back as a printing press or software or ink, what would it be?
Printing press with complete designing facilities.