Metals and critical minerals major Vedanta has entered the print publishing space with the launch of Vividh Verse, a premium limited-edition bilingual magazine positioned as a collectible publication celebrating contemporary India.
Unveiled in New Delhi, the magazine is available in both print and digital formats and features curated stories on culture, public policy, entrepreneurship, artificial intelligence, sports, grassroots innovation, wellness and food. Designed as a coffee-table style publication, each issue is accompanied by a specially commissioned framed artwork, reinforcing its positioning as a keepsake rather than a conventional periodical.
For the print industry, the launch signals the continued relevance of high-value, tactile publishing in an increasingly digital environment. Vedanta has described the title as “a rare pause in print”, intended to provide readers with thoughtfully produced content and immersive visual design.
In the foreword to the inaugural edition, Anil Agarwal said the publication is rooted in the belief that storytelling can help shape the nation’s future. “Vividh Verse is born out of the belief that stories have the power to change mindsets and shape the future,” he wrote.
The first issue includes contributions from actor Pankaj Tripathi, Union Law Minister Arjun Ram Meghwal, classical dancer Sonal Mansingh, Olympic medallist Manu Bhaker, Moglix founder Rahul Garg and musician Flipperachi.
Vedanta said future editions will continue to feature artists, policymakers, entrepreneurs and innovators whose work reflects India’s changing social and cultural landscape.