"The Indian economy is expanding rapidly, driven by megatrends such as urbanisation and digitalisation," notes the company's recent communiqué. For label converters, this means two things: growth and zero tolerance for error.
The new facility near the capital is equipped with "slitting capabilities" and holds a "tailored label material inventory". By analysing regional demand patterns — the mix of specialised papers, films, and release liners needed for everything from cold-storage pharma labels to premium consumer goods — UPM can ensure that the exact material required is already in position, sliced to the required width, and ready for dispatch.
Harri Janhunen, vice-president, strategy, India & Middle East, UPM Adhesive Materials, said, "We are excited to strengthen our presence in India with a new terminal near New Delhi. Janhhuen sees the investment as direct fuel for his customers’ ambition, supporting their push into the high-growth Northern and Eastern regions.
This localised intelligence and rapid fulfilment are critical. UPM clients operate under strict just-in-time models. The New Delhi terminal's presence complements UPM’s existing Mumbai hub, creating a dual-node network that covers the entire country.
Suresh Valecha, senior country manager, South of Asia, UPM Adhesive Materials, said "The new terminal secures shorter lead times and a reliable supply chain, reinforcing our commitment to the Indian market.
In a market where materials are often the bottleneck, UPM is using decentralised precision and high-tech slitting to turn self-adhesive supply into a strategic advantage. For innovators, the real story isn’t the building itself, but the velocity it injects into India’s entire consumer goods ecosystem. The future of packaging doesn't wait; now, neither does the supply chain.