Martti Vähälä, the labelling solutions manager at UPM Raflatac, said, “When viable alternatives present themselves, history shows that solvent adhesives are quickly abandoned. The solvent-free RX 15 closes one chapter and opens another in the continual evolution of self-adhesive labelling.”
Vanish was the second launch by UPM Raflatac at the exhibition for European market. At 23-microns, these ultra-thin PET label faces are perfect for the ultimate no-label look in food, beverage and personal care labelling. Vanish boosts productivity with longer runs, trouble-free converting, and more efficient transport and storage.
Stefano Pistoni, end-use manager, UPM Raflatac, EMEIA, said, “Vanish films are a tremendous step forward in seamless ‘no-label-look’ labelling with support for highest quality and innovative graphic design. We’re leveraging the latest material advances for packaging material reductions and higher productivity, while offering brands a fresh level of differentiation and enhanced perception of quality.”
UPM highlighted renewed range of label stocks for digital print-on-demand (POD) with laser/LED or inkjet technology. Short to medium-volume print-runs ‘on demand’ is a flexible solution for producing high-quality colour labels for product labelling and promotion. UPM Raflatac’s POD range answers this demand with water-resistant paper and film combinations specified for particular segments and digital flexibility.