UCB Undercolors: How packaging can boost product sales

Packaging design can make or break a product. The packaging of United Colors of Benetton's Undercolors range of undergarments is an example how this can be achieved effectively. Three years after New Delhi’s Maatti Design conceptualised a carton for Undercolors, the product and design continues to go from strength to strength, raking Rs 100-crore for the company in the process. Rahul Kumar finds out.

by Rahul Kumar