Top Job: Dot Printers' Flipkart ad campaign — The Noel D’Cunha Sunday Column

Vasai-based Dot Printers, a creative print subsidiary of Arihant Enterprise and The Times of India (TOI) used hydro-reactive ink technology in a campaign for Flipkart Minutes, showing how print can create interactive and engaging experiences for audiences. In this Sunday Column, we tell you how Deep Shah and his team created this Top Job. Read on…