In this Big Interview, Ashish Pradhan outlines how the packaging industry is navigating cost pressures, sustainability demands and shifting global dynamics. He highlights India’s strong growth fundamentals, the importance of strategy over short-term tactics, and the need for cost-effective innovation in areas like PSR inks and food safety. With no single “winning” technology, the industry must stay agile, balancing multiple bets while investing in people, processes and long-term value creation.
The Big Interview with Siegwerk's Ashish Pradhan
From cost pressures to sustainability and innovation, Siegwerk’s Ashish Pradhan decodes the evolving dynamics of inks, packaging, and global strategy