Pune-based startup Suryudey Plastic Electronics (SPE) is redefining the intersection of commercial printing and high-tech wearables. Founded by Yash Goliya, the company is leveraging advanced screen-printing techniques to produce flexible electronics, moving beyond traditional rigid circuit boards to "printed" functional materials.
The Technology: Printing Heat
At the core of Suryudey’s innovation is the use of proprietary silver-carbon conductive inks. Unlike traditional heated garments that rely on bulky copper wiring or fragile carbon fibers, SPE screen-prints resistive heating elements onto thermoplastic polyurethane (TPU) substrates.
The resulting circuits are remarkably thin — approximately 50 micrometers — and can be hot-laminated directly onto fabrics. This method ensures the electronics remain flexible, breathable, and durable enough to withstand the rigors of daily wear and washing, providing uniform heat distribution via integrated NTC thermistors.
Dual-Brand Strategy: iðoona and SPEZL
The company has successfully bifurcated its technology into two distinct market streams. Iðoona is a consumer-facing brand offering lightweight heated jackets, vests, and gloves powered by standard USB-C power banks. SPEZL is a specialised B2B division focused on functional printing for high-stakes industries.
Beyond consumer fashion, the technology is being adapted for medical biosensors and defense applications. Through the Innovations for Defence Excellence (iDEX) initiative, Suryudey is developing connected textiles for the Indian military, including garments with integrated antennas and health-monitoring sensors.
Scaling "Make in India" Innovation
With its manufacturing base in Pune, Suryudey is a prime example of the "Make in India" movement in the electronics sector. By localising the production of functional inks and flexible substrates, Goliya’s team is reducing reliance on imported components while pushing the boundaries of what screen printing can achieve.
As the global demand for Smart Textiles grows, Suryudey Plastic Electronics is positioned as a key player, proving that the future of hardware may not be built — but printed.