“Cashmere is designed for designers, printers, converters, and brand owners who seek consistency, craftsmanship, and a luxurious tactile profile,” said Raju Suneja, director marketing, Sona.
He added, “The surface of Cashmere feels luxuriously smooth yet tactile — just like its namesake. With its solid base, perfectly even formation, and two refined shades — high white and cream — the range is positioned to become a preferred choice across publishing, packaging, and corporate communication.”
“The new ranges, are apt for a distinct sensory experience, making it perfect for brands that value touch as much as visuals. Despite being uncoated, it ensures excellent ink holdout and color consistency, giving sharp print results across text, images, and solid areas. This balance of texture and print clarity is a strong advantage for creative printers,” Anup Verma, country head, sales and marketing at Sona, said.
Cashmere’s tactile appeal and sophisticated tone make it ideal for luxury and lifestyle brands — think cosmetics, boutique fashion, gourmet packaging, or artistic journals. Its board versions are sturdy and crease-friendly, ensuring excellent performance in die-cutting, folding, and box-making — essential for packaging applications. Just like its name, Cashmere is about softness and sophistication. It’s a paper that feels luxurious even before you print on it. Designed for those who believe a brand should be experienced through touch, not just seen.