Ritesh Popat of Shreeji Corporation outlined the company’s strategic focus on the last mile of the printing process — transitioning raw prints into high-value finished products.
Operating under its own brand, Finitura, alongside the specialised Saga and VJET lines, Shreeji Corporation’s portfolio at the event covers the full spectrum of post-press requirements.
The company’s display highlights the Saga Sheet Label Cutter and flatbed cutting machines, designed to eliminate the need for physical dies in short-run production. For high-volume tasks, they offer hydraulic paper cutting machines and Finitura lamination machines, which cater to a wide financial bracket — ranging from entry-level units at INR 25,000 to industrial-grade systems costing up to INR 20-lakh.
One of the standout technologies discussed by Popat was the VJET Spot UV System. Positioned as an entry-level alternative to high-end global brands, these machines allow printers to apply tactile, high-gloss highlights to specific design areas, increasing the profit margin of standard commercial print jobs. Popat noted that the company’s machines are dedicated to paper-based substrates, ensuring specialised precision for the publishing and packaging sectors.
Based in Goregaon in Mumbai, Popat identified Shreeji’s service infrastructure as its primary USP. The firm provides a one-year warranty on all machines, backed by a 24/7 online technical support team. Popat revealed that the company is currently professionalising its after-sales workflow by establishing a dedicated call centre to streamline engineer assignments for both online and offline troubleshooting.
“We don’t just sell and forget,” Popat emphasised, highlighting a proactive strategy of courtesy calls and warranty reminders that keeps the customer engaged long after the initial sale.