When asked about the beverage can market in India, Jones said, "Currently, the beverage can represents circa 1% of the Indian beverage market, providing great growth potential for Rexam. Last year (2014) our sales were buoyant in India with volumes up 72% as the market demand for cans continues to grow. The beverage can offers an opportunity to capture drinking occasions which other packs currently aren’t or can’t provide."
Speaking about the trends in metal packaging in India, Jones said, "There are a number of innovative trends in the metal packaging segment – from different shapes and sizes to new printing technologies. Last year we launched a new can size into India – the 25cl can – and this has proved very popular."
The UK firm entered the Indian market in 2007 with a beverage can plant in Navi Mumbai by partnering with Hindustan Tin Works. At the Navi Mumbai plant, the company has recently invested in some technical capabilities in design and printing. "This investment has enabled us to design a can alongside our customers and print a 3D can model for them to see in the plant," added Jones.