Reduce and simplify, says Maneesh Sharma of Future

Maneesh Sharma, head packaging development, Future Consumer (FCL), believes that the key is to be proactive and ensure there are solutions that can be easily implemented hence needs to be technically feasible, commercially viable and scalable.  FCL has been reviewing its packaging portfolio and identifying which packs could be converted to more sustainable material specifications using sustainable design principles along with simplified structures/formats, colours and design elements.  In an illuminating conversation with Dinesh Ingawale of WhatPackaging? what emerges is: Demystify consumer perception of packaging as non-environmental friendly through reuse and recycle principles with proper communication around on the pack itself.

by WhatPackaging? Team