The reality of digital label printing in India

Consider this: A label player with conventional narrow-web presses. He does not have any background of digital printing. At the moment, he rejects jobs which are short-run in nature as he is not in a position to print them cost-effectively. He is planning to bring digital in-house so that he does not lose out on these jobs. Is he on the right track? Industry insiders would say he is. With a digital press, he can take up short-run jobs and also add value to his customers. Yet, in the Indian

by Noel D'Cunha, Dibyajyoti Sarma