Puro Wellness aligns its food business with The Womb

Puro Wellness, a new age food company that promises to bring holistic health to 125 crore Indians through its all-natural products, has aligned its branding and communications responsibilities with The Womb. As a contemporary food sector start-up, Puro Wellness has health at its very core. In fact, it is India’s first ever ‘clean label’ company, that takes it beyond fads like ‘organic’, ‘natural’, and ‘low-fat’. Puro is all set to launch its first product — Salt.

by Dibyajyoti Sarma