According to a company press release, "The truck with goods are being distributed among the immigrants located in the border areas of Arnia and Tehsil Bishnah district of Jammu and Kashmir."
The 410 trucks was sponsored by Gyan Sthal Mandir Sabha, Ludhiana, Jagadish Bajaj, Ramesh and Bittu Gumber, Ramesh Handa, Rakesh Goyal, J B Singh Chaudhary and the event was backed by Vijay Kumar Chopra, editor in chief, Punjab Kesari Group.
Today, the Punjab Kesari group produces newspapers in three regional languages. These are Punjab Kesari (in Hindi), Jag Bani (in Punjabi) and Hind Samachar (in Urdu). It has seven print centres of publication at Ambala, Palampur, Ludhiana, Panipat, Hisar, Jammu, Mohali - with the headquarters in Jalandhar.