The 416th relief truck was sponsored by Jagannath Rath Yatra Maha Utsav Committee; the 417th was sponsored by Lala Jagat Narain Niskam Sewa Society and Gyan Styal Mandir Sabha and 418th truck was financed by Vivekanand Swarag Ashram Trust in Ludhiana and the event was assisted by Vijay Kumar of Punjab Kesari Group.
The trucks filled with good and relief materials were distributed among the inhabitants living in the areas of Samba district, Meera Sahib and Vijay Pur in Jammu and Kashmir.
Punjab Kesari Group is a Hindi-language newspaper published in India. The Group produces newspapers in Hindi titled Punjab Kesari, Punjabi titled Jag Bani and in Urdu titled Hind Samachar. It has print centres in Ambala, Palampur, Ludhiana, Panipat, Hisar, Jammu, and Mohali.