A printer needs to help customers realise that printers are superheroes

Khushru Patel, along with his childhood friend Aspi Forbes, started Jak Printers in Mumbai in 1984. Since then, its motto ‘quality never goes out of style’ and the slogan, ‘We make a difference’ have made them a top-quality printer in India, picking up NAEP Awards for nine consecutive times and for 12 consecutive years. Patel was in conversation with Ramu Ramanathan during the KMPA’s Print and Beyond seminar in Kochi.

by Ramu Ramanathan