Print advertising seen with a renewed focus: Report

According to a report published in Brand Equity on 9 June, advertisers are revaluating print as a medium of advertising. The reason? According to an Ormax Media study, traditional media, led by print, still receives higher credibility in the dissemination of news, compared to digital media. It is the credibility factor that is making brands place their bets on advertising through newspapers.

by PrintWeek Team