Print ad spend for personal care/hygiene down by 19%

According to the recent report released by TAM AdEx on personal care/hygiene advertising, ad space of the personal care and hygiene sector in print decreased by 19% in 2020 over 2019. The report said, compared to the first quarter of 2020, Q4 witnessed 45% ad space growth and print registered the lowest ad volumes in the second quarter, which includes the lockdown period.

by PrintWeek Team