Print’s pivot to proximity signals opportunity, says P Sajith

At a keynote in Kerala, P Sajith, managing director at Impel Services (Bindwel-Stelda Group), discusses deglobalisation and changing customer habits, and how they are shortening the effective distance for physical print while opening new high-value export paths. He warned printers to invest in people, research and development, and customer simplicity rather than only machines

by Noel D'Cunha