Gradually, Precision widened its product line by adding two-colour and four-colour machines. The current focus of the company is the export market,” said Taneja. “And in this, we find two-colour and four-colour presses are more in demand. We have supplied 27 machines in Baroda. Till date we have exported 39 machines to countries such as Tehran, Sudan, Myanmar, etc. In Nigeria alone we have sold 16 four-colour presses,” he added. When PrintWeek met Taneja in his office, he was finalising an order for a five-colour machine from Uganda.
We have several teams and local offices spread across these countries. We have an office in Lagos in Nigeria too as we believe it is an export hub. In India, the market is too competitive. Nigeria, on the other hand, is a growing market but at the same time requires a good service network. Whenever we sell a press, we insist that one of trained operators is hired as a consultant and trainer for a year. This helps the customer’s press handlers to understand the machine better and churn better results. Otherwise, it would take some time for the worker to get adjusted with the machine,” he concluded.