Parle Agro set to reshape the dairy landscape

India’s multi-category, multi-brand beverage behemoth Parle Agro that has been dominating the fruit-based drinks category in the country for over three decades with iconic Indian beverages, has announced its diversification into the dairy category. The move is backed by years of devoted in-depth research and extensive investment in modern and innovative technologies to build a robust dairy infrastructure and introduce novel products to the Indian consumers. With this, Parle Agro is set to dynamically transform the dairy universe in India with innovations and new consumer experiences that haven’t existed in the category before.

by Dibyajyoti Sarma