That, he believes, has changed significantly. Today, Pamex attracts a wider creative audience, including graphic designers, photographers, and artists. “They’re still coming in small numbers, but that number is bound to grow,” Parmar says, adding that Pamex is a vital platform for anyone who identifies as a creative professional. “If you call yourself a creative person, you should visit this exhibition.”
Speaking about the current edition, he expresses confidence even after just walking in. “I know I will go back satisfied,” he says.
According to Parmar, digital solutions are becoming more prominent with each edition. His primary interest lies firmly in digital production printing, particularly short-run applications. He closely tracks developments in photobooks, paperback printing, and personalised print. “If I want to print two books or five books, I want to see what technology can support that,” he explains.
He is especially keen on developments in electrophotography, new colour options, substrates beyond conventional paper — including metallics — and finishing solutions such as lamination films. “Anything associated with short-run printing interests me,” he says. “I know the trouble I took to come here was worth it,” he says, describing the show as a place that consistently delivers value and inspiration.
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