OOH is the combination of data, technology, content and media

Those billboard hoardings featuring fine wide-format prints are old news. Out Of Home (OOH) advertising is much more than just the billboards. As OOH becomes popular, it wants to do more with the medium. It wants to increase its reach. It wants to move away from the staid print to digital, which can also be interactive.

by Dibyajyoti Sarma