“It’s a unique material with unsurpassable strength and outstanding tear and puncture resistance,” said Hitesh Jobalia, managing director of Max Flex. “What is important is that it can be used on any surface and it is very strong once applied,” he said.
The media is targeted, at what Jobalia said, is a multi-crore rupees wall-paint advertising space. Explaining the difference in the two ways of advertising on the wall, Jobalia, said, “Conventionally painted ads on the wall takes a long time to produce. Plus it is labour intensive, and the graphics are not as sharp as are required to be. Many a times, spelling errors can creep in because these ads are painted by uneducated artistes. On the other hand, ads printed using digital technology provides crisp images, graphics and eliminates errors.”
The other benefits of using Wall-Print media are that it can be printed on any platform – inkjet, solvent, eco-solvent, offset and screen printing; and can be easily removed. “It saves a lot of time too,” said Jobalia. The Wall-Print Media is UV, water, chemical, or acid rain resistant.