Das comes to MacDermid from Apex Asia Pacific, where he served as vice president of marketing for Asia and the Middle East, initiating, developing, and executing the region's business and strategic marketing plans. Overall, Das brings over 20 years of experience in business development and channel management across the printing, packaging, and textile industries.
In his role as the cluster senior sales manager for South Asia, Das will be implementing and managing the sales activities, identifying new market opportunities, and defining the actions required to bring a new dynamic to our business and generate new growth in South Asia region. "I am confident that Prasenjit will excel in his new role and will help transform our sales operations to best serve our customers and meet our strategic goals in our growing South Asia market," said Bringstrom, vice president of APAC for MacDermid Graphics Solutions.
Both Das and Dwivedi will be based in India and will report to Bringstrom.