IRS 2019 Q1: Dailies add 1.8 crore new readers, magazines 0.9 crore over 15 months

As the IRS Q1 2019 data was unveiled in Mumbai on 26 April 2019, magazine publishers would have pumped their fist in the air and indulged themselves for the first time in years. The study, which claims to be the largest of its kind, has announced that magazine readership has grown by 0.9 crore in the period between IRS 2017 and the latest round. The findings are even more impressive when one considers the larger pie of daily readership that has added 1.8 crore readers.

by PrintWeek India