IOAA presents Breakfast Session on OOH

Supported by Campaign India. In India, the estimated size of the OOH industry was Rs 15 billion in 2008, which is projected to become almost twice its current size in 2013 (i.e. Rs 25 billion). Its share in the total ad pie is expected to go down marginally to 6.8% in 2013 from a current level of 6.9% in 2008. The worldwide spend on OOH will expand; but how are the stake-holders in the Indian OOH industry coping with it?

22/12/2011

Breakfast Session on: What is the client's vision of OOH?

Venue: Pipal Conference Room, Campaign India office

Date: 4 January (Wednesday), 2012

Time 9.30 am to 12.30 pm

Proposed Agenda
Introduction: Indrajit Sen, Exec Direc, IOAA to initiate discussion on maintenance and measurement of displays in OOH space and its operational processes.

Round-table discussion: A discussion with clients and marketers on their expectations from the
OOH media.
- Spends & trends for 2012
- Deliverables
- Issues
- Credibility
- Premium sites versus ordinary sites
- ‘ROI’ concepts for OOH
- Metrics – Indicators – A sense of Value
- Rates – commissions – transparency
- Standard Operating Processes

Summation: Conclusions from the discussion : Vasant Jante, Publisher, Outdoor Asia, & Member, Board of Governors, IOAA.

Vote of Thanks, and future course of action: Ramu Ramanathan

Source: PrintWeek