Inside the mind of an association president

Vimal Mehra is the director for sales and marketing at Sakata Inx. He is also the president of the only ink association in India, the All India Printing Ink Manufacturers’ Association. It’s not easy being an ink manufacturer, he says. “Profits of all ink companies are showing negative growth and some major ink companies have reported losses,” he says. And there are challenges being a president of the ink manufacturers’ association. “We have not used technology to improve our reach and p

by Noel D'Cunha