India leads with 60 shortlists at INMA awards

Winners of the INMA Global Media Awards will be announced virtually on 9 June.     

The Indian shortlists:

Best brand awareness campaign  

• Regional: Maharashtra Times – ‘Maharashtra Times Brand Campaign'  
• National: Hindustan Times – ‘Independence Day #HTLegacyofTruth'  
• Group: HT Media – ‘Launch Campaign for OTTplay'
• Group: HT Media – ‘Launch Campaign for Slurrp'  

Best PR or community service campaign  

• Regional: Dainik Jagran/Inext – ‘Xcuse Me! Where Is My Toilet?'  
• National: Bennett, Coleman and Co – ‘Times Verified'  
• Group: Bennett, Coleman and Co - ‘Times Power of Print'
• Group: HT Media – ‘Covid Resource Center'  

Best use of an event to build a news brand   

• Regional: Amar Ujala – ‘Hindi Hain Hum – Second Season'
• Regional: Dainik Bhaskar – ‘Ek Salaam Desh Ke Naam (A Salute in the Name of the Country)'
• Regional: Dainik Jagran/Inext – ‘Covid Warrior Awards'
• Regional: Malayala Manorama – ‘Manorama Online Techspectations Educate'  
• National: Hindustan Times – ‘HTLS 2021'
• National: Jagran Prakashan – ‘When India Went Silent'  

Best idea to encourage reader engagement   

• National: Hindustan Times – ‘HH Covid Actions'  

Best use of print  

1. Regional: Amar Ujala – ‘Sitaron Ki Jameen'
2. Regional: Dainik Bhaskar – ‘Newspaper Front Page Made From Cloth'
3. Regional: Maharashtra Times – ‘Maharashtra Times Brings Lord Ganesh's Blessing at Home'  

Best use of video  

• Regional: Bennett, Coleman & Co – ‘EI Samay Gold – Ghore Baire'  

Best use of audio  

• Regional: Bennett, Coleman & Co – ‘Navbharat Gold Newscast'
• Regional: Mathrubhumi Printing & Publishing – ‘Club FM Cinema Katha'
• Regional: Mid-day Infomedia – ‘The Bombay Film Story Podcast and Mid-day's Mumbai Cricket Podcast' Regional: Vijay Karnataka – ‘BV Family Bhakti Player – Spiritual Newspaper Launched an Audio Box'   National: Hindustan Times – ‘Independence Day #HTLegacyofTruth'  
• Group: HT Media – ‘OTTplay Podcasts'  

Best use of social media  

• Regional: Amar Ujala – ‘Achi Aadat – Encourage Newspaper Reading Campaign'
• Regional: MM Publications – ‘Mathruspandam – Breast Cancer Awareness Webinar Series'  
• National: SheThePeople.TV – ‘Gender Lens to News'  
• Group: Bennett, Coleman & Co – ‘#MyFavAdInTOI'  

Best initiative to acquire subscribers  

• Regional: MM Publications – ‘Manorama Arogyam Subscription Campaign'  
• National: Jagran Prakashan – ‘The Subscription Engine'  
• Group: HT Media – ‘Scaling Up Growth'  

Best initiative to retain subscribers  

• National: Bennett, Coleman & Co – ‘Reaching Out in Covid-19'  

Best subscription in niche project  

• Regional: Vijay Karnataka – ‘BV Family Bhakti Player – Newspaper Brand Reinvented as an Offline Audio Player'  

Best idea to grow advertising sales  

• Regional: Malayala Manorama – ‘Manorama Online Techspectations Educate'
• Regional: Naidunia (A Unit of Jagran Prakashan) – ‘Book Within Book'  
• National: Bennett, Coleman & Co – ‘Game for Future with AIGF'
• National: The Hindu – ‘Unacademy – Let’s Crack CSE in Association With The Hindu'
• National: Hindustan Times – ‘HT Codeathon'
• National: Jagran Prakashan 'Celebrating Once Again'  
• Group: Bennett, Coleman & Co – ‘Count on Print'  

Most creative use of advertising formats   

• Regional: Maharashtra Times – ‘Maharashtra Times Brings Lord Ganesh's Blessing at Home'
• Regional: Maharashtra Times – ‘Maharashtra Times Tulsi Seeds Innovation on World Environment Day'  
• National: Hindustan Times - 'HT Friday Finance by HT Brand'  

Best multi-channel client advertising campaign  

• National: Anandabazar Patrika – ‘Cadbury Gaane Mishti'
• National: Bennett, Coleman & Co – ‘Let's Fight Diabetes'
• National: The Hindu – ‘The Hindu – Britannia Bring Back Milk Bikis Campaign'  

Best internal data dashboards and reports  

• National: Bennett Coleman & Co – ‘Driving Subscriptions, Traffic, and User Engagement Through Smart Use of Data Visualisation'
• National: Jagran Prakashan – ‘The Subscription Engine'
• National: Jagran Prakashan - An App for Stakeholders'  

Best use of data to drive a business result  

• National: Bennett, Coleman & Co – ‘Tableau Insights'  
• Group: Bennett, Coleman & Co – ‘Times Wishlist'  

Best new digital product  

• Regional: People Matters – ‘Monetising Your Community with Cohort-Based Learning'  
• National: Hindustan Times – ‘Health Shots - One of the Fastest Growing Health and Wellness Digital Platforms for the Millennial Woman'
• National: Jagran Prakashan – ‘An App for Stakeholders'  
• Group: HT Media – ‘OTTplay' Group: HT Media – ‘Slurrp'  

Best product iteration  

• Regional: Malayala Manorama – ‘Manorama Online'  
• Group: HT Media – ‘Hindustan Times App Revamp'  

Best innovation in newsroom transformation  

• Group: Bennett, Coleman and Co – ‘Future Fit Content Creating Organisation'  

(Courtesy: Campaign India)