During August, visitors to Johnnie Walker Princes Street in Edinburgh will be immersed in an experience where they are invited to co-design their very own unique bottle of Johnnie Walker Blue Label. In collaboration with Scottish artist Scott Naismith, the experience begins with visitors answering a few simple prompts to compose AI generated artwork with various colors, locations, artistic styles, and times of day. The result is a one-of-a-kind piece of artwork printed directly onto the bottle in a matter of minutes and is believed to be the first ever to combine world-class Scotch whisky, art, and AI.
Championed by Diageo, Project Halo was engineered by an industry-leading team of experts, including Phantom, Amazon AWS, GMG, Roland DG, and Hybrid Software. Their collective mission of this project is to propel brands to success by pioneering cutting-edge technology with personalized consumer experiences.
At Johnnie Walker Princes Street, visitors are invited to explore the world of direct and variable on-site bottle printing hands-on. The unique and innovative integration with AI technology molds a special connection between the brand and the consumer, aiming to reinforce brand recogniton and loyalty.
Igor Vandromme, Brand Manager at Hybrid Software, said: “Our Cloudflow enterprise software plays a crucial role in powering an automation workflow with many moving parts, including spontaneous consumer decision-making, resulting not only in seasonal and variable data printing but now in AI-driven artwork printing. It is a revolutionary step in the future of highly personalized consumer experiences of brands, and we are excited to be a part of it.”