HP introduces new global partner programme in India

HP on 15 July unveiled HP Amplify, a first-of-its kind global channel partner programme optimised to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviours continue to evolve. The new programme goes into effect from 1 November 2020 for commercial partners with retail partners slated to transition in the second half of 2021.

by Rahul Kumar