How Mars is innovating packaging design

Why it’s important to innovate packaging design? The answer is simple. The package is the ultimate and final stage product promotion. As Kannan Iyenger, regional commercial manager, packaging graphics and print technology manager, MARS GCC FZE, explains, the packaging is the most important media to stop the consumer, hold the consumer’s attention and make them buy the product.

by Dibyajyoti Sarma