Bouyed by the growth of vernacular print publications across India, ad spend is expected to rise to 8.5% against 4.6% from 2013. Digital media shows the maximum growth with 35%, followed by 12% in TV. General elections are likely to boost advertising expenditure with all political parties all set to loosen their purse strings.
CVL Srinivas, CEO, GroupM South Asia while talking about the year ahead said, “The first half of the year will continue to be uncertain given the general economic and political environment, and ambiguity surrounding the measurement system. However advertising by political parties is expected to give a boost to the advertising expenditure by upto +2.5%. Sectors like FMCG, Auto and Retail will continue a stable increase in ad spends. We will see an increase in rural spending by FMCG and Telecom. We envisage a stronger second half with an upsurge in ad spends.”
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, Maxus, MEC, MediaCom, and Motivator in India.