GroupM report: India’s print ad spends to grow by 4% in 2018

GroupM, the media investment group of WPP, in its annual forecast, announced its advertising expenditure (adex) to grow by 13% for 2018. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2018 is forecasting India’s advertising investment to reach an estimated Rs 69,346 crores this year.

by Priya Raju