Global adspend to rise from 4.0% to 4.7% in 2019

According to Zenith’s Advertising Expenditure Forecasts, published on 25 March, strong growth in internet advertising will drive 4.7% growth in total global adspend in 2019, from the 4.0% forecast made in the previous edition of the report. The report also forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts of 4.2% and 4.1% growth respectively.

by Dibyajyoti Sarma