This was highlighted during Fespa 2019, held at Munich, Germany from 14 to 17 May.
A new product selector tool has been optimised for use on smartphones and tablets, allowing selections with ‘only a few clicks’.
Ritrama said it expected the tool to become ‘the daily companion of every printer’.
Its catalogue and website have been redesigned to help guide customers to the best product for their needs, based on the type of application and required duration of the graphics.