Everyone thinks printers are no longer needed, but that's a big collective lie

When Faheem Agboatwala introduced Henrik Müller-Hansen, the CEO and founder of Gelato before his PS 19 presentation at the Tata Theatre, it was quite impressive. The highlights are: Henrik Müller-Hansen and his team launched Optimalprint in 2007. As Optimalprint grew so did the idea on how to improve the profitability and efficiency within the print industry. This led to the launch of Gelato in August 2012. Earlier, Henrik Müller-Hansen worked at Tele2, a telco challenging the traditional industry. He held positions like CEO-assistant and head of the Business Customer Area in Sweden. From 2003 to 2006, he was CEO of Tele2 Norway, growing the company from 1.5 billion NOK to 3.2 billion NOK. There is academic rigour behind the rough-tough business life. Be it: an MSc E; Major in Managerial Economics from Stockholm School of Economics, Sweden. Plus there is respect for two of Norway's literary legends, Henrik Ibsen and Jon Fosse. Henrik Müller-Hansen has a chat with PrintWeek India about Gelato's plans for India.

by Ramu Ramanathan