Two Days Workshop
on
Direct Response Marketing
Revealing powerful methods
on
How to transform your present conventional marketing system into Direct Response Marketing
Shoot up your SALES & PROFIT immediately with minimum Marketing Costs
on
Direct Response Marketing
Revealing powerful methods
on
How to transform your present conventional marketing system into Direct Response Marketing
Shoot up your SALES & PROFIT immediately with minimum Marketing Costs
? Small Businesses can use Direct Response Marketing to become giants in their field.
? Large Companies can use Direct Response Marketing to annihilate the competition.
? Entrepreneurs and even Beginners can use Direct Response Marketing to earn fortunes in a very short time.
By
VIBHOR ASRI
Direct Response Marketing Specialist & Asia’s leading Persuasion Expert
Date City Venue
6-7 December, 2014 Mumbai Ginger Hotel - Andheri East
Mahakali Caves Road, Andheri East, Mumbai-400093
Timing : 9:00 am - 5:30 pm
What is Direct Response Marketing and how it can increase Sales & Profits ?
• Direct Response Marketing is the process of generating Enquiries or Closing the Sales by a single Campaign, Email, Website, Advertisement or Sales Letter.
• The “Close” is crucial in Direct Response.
• Direct Response is the most accountable form of marketing. The immediate feedback from customer makes Direct Response the most accountable form of marketing. It allows you to measure precisely what every penny invested returns in Sales and Profits.
• Direct Response Marketing targets only the target audience and nobody else. Therefore, no time and money wasted on targeting wrong prospects.
• As sales costs escalate, more and more manufacturers will turn to this new way of selling direct to the customers.
• Direct Response Marketing can help sell high value jet airplanes, expensive properties, consumer goods, softwares, insurance & investments, automobiles, high tech equipments, books & magazines subscriptions and of course very helpful in fund raising.
• The pinpoint accuracy of Direct Marketing makes it ideal medium for obtaining sales leads nearly where you need them most.
• Today, more and more major corporations are considering Direct Marketing in their search for new sources of profit.
• Direct Response Principles which work in one country are frequently just as effective when applied in other country.
What You Will Learn
• Principles of Direct Response Marketing
• Traits of Direct Response Marketer
• How to set up a system that will generate an avalanche of qualified leads automatically
• Understanding the Creative Process of Direct Response Ads
• Defining your Target Market
• Finding out motivations of your Target Market and appealing to these motivations
• Designing Sales Letters, Websites, Direct Mail, Newsletters and Email Campaigns to your Target Market
• Writing Direct Response Advertisements for different media (including internet)
• Creating Corporate and Product Infomercials
• How to precisely measure the cost-effectiveness of your marketing