Demystifying Colour - A Practical Insight for Printers, Design Houses & Print Buyers (Mumbai)

More than ever before, to have a competitive edge, there is a strong need for awarness and implementation of standardisation across the print production process i.e. starting from data creation (usually involves design agencies), print suppliers and print buyers.

The seminar would cover the various stages of print production and the importance of quality equipment and input material like inks, paper and among other things.

It has been seen that even with the most modern infrastructure and equipment, almost all the printers are struggling every day to get the correct colours on the press. The problem lies with the incorrect understanding of how colour is handled at design stage, prepress stage and printing production process.

The seminar is planned with the real world situations in mind, wherein we will be discussing various stages of print production and importance of quality raw material and equipment.

Probably, this seminar would be first of its kind in India, wherein actual images on monitor, proofing them on digital proofing printers and also comparing them with actual press sheets, would be shown in theory and practice.

Delegates, guests and participants would be encouraged to bring their own data, which will be randomly proofed in their presence to show them what the expected print result should be and compare the same on a hardware calibrated monitor.

The idea of the seminar is to show the designers, print suppliers and the print buyers, the strength and capability of modern technology and the advantages of using good raw material and hardware coupled with a trained staff.

Today’s technology can only be exploited when used in conjunction with trained manpower to get maximum returns from today’s modern, expensive and sophisticated equipment. Today’s businesses are not using equipment to their full potential and are slowly getting into debt cycles, as cost of owning modern machinery is not cheap.

The seminar will cover prepress, where we will see how the meaning of colour changes without correct colour space information in the file; also will be shown modern hardware controlled display panel capabilities along with soft proofing and inkjet proofing capabilities of modern technologies; importance of measurement as to when, how and why to make measuring a standard practice in the prepress environment with data, colour and CtP.

AGENDA OF SEMINAR:

•Bring general awareness on colour reproduction through various stages of print production process
•Importance of process control in conjunction with quality hardware and raw materials and other inputs
•The hard truth of balancing the equation of costs and saving to accomplish an efficient work culture
•How efficiency improves profitability and scalability?
•Advantages of process control at design and printing stage
•How print buyers should decide the quality of print material they source by addressing consistency and predictability in their print job
•Even with today's modern tools “What You See Is What You Get” (WYSIWYG) is a distant dream, we intend to show the audience, how with correct approach and implementation, you can actually achieve a WYSIWYG environment with a simple eco-system supported by a handful combination of hardware and software to substantiate our claims.

WHAT’S IN FOR DESIGN HOUSES OR DESIGN AGENCIES?

•Is it possible to predict colour during design stages? If yes, how?
•Handling of colour during design stages
•Importance of colour space during design stages
•How to predict final colour during design stages?
•How to ensure you get correct colour from your print supplier?
•How to evaluate a digital proof?
•Difference between RGB and CMYK colour spaces
•How to work in tandem with your print provider to get the correct colour as per input specifications?

WHAT’S IN FOR PRINT SERVICE PROVIDER?

•Importance of Standardisation
•Importance of Correct Data received from customer
•Importance of Measurements at various stages of production
•Importance of Inks
•Importance of Correct Lighting
•Importance of Inkjet Proofing systems
•How to evaluate final printed results before job goes to the press?

WHAT’S IN FOR PRINT BUYER?

•Why source printed material from a print service provider who is standardised?
•Difference between ISO and PSO
•Why are print buyers looking for PSO compliant print suppliers?
•Is it possible to get similar printed results from different print suppliers?
•Why standardisation is the need of the hour and eventually why every print supplier will have to print to standards?
•Misconceptions of ISO in the printing industry
•It’s not about where you print but it’s about what you print!

Alok Singh
Managing Director
Collegare Media & Communications Pvt. Ltd.
C - 66 / 2, Second Floor, Okhla Industrial Area, Phase-II
New Delhi - 110020, India
Landline: +91 - 11 - 4170 4445, 2638 4000
Mob: +91 - 99 5870 4445
Email id: events@collegaremedia.com
Website: www.collegaremedia.com