As per the recent research of IANS – C voter Media, 66.5% of people trust newspapers as the most reliable medium for news and this huge participation by advertisers for the 130-page mega addition proves that.
Vareesh Tiwari , chief operating officer, Dainik Bhaskar Rajasthan, said, “We are confident this mega issue will thrust positivity among the marketers/ advertisers for newspaper advertising in this festive period. The market is expanding and tier-two and tier-three cities are spearheading the country’s economy back on track.”
He added that advertisers need market reach / coverage and response and Dainik Bhaskar meets these requirements and hence it is a preferred choice.
“This is a complete team effort shown by the Rajasthan team to serve as a new milestone in the print industry,” Abhishek Srivastava, Rajasthan Unit 2 Business Head, explained, “We are overwhelmed with enthusiastic and encouraging response from the advertisers for Bikaner’s special mega edition. Advertisers from all the categories such as real estate, jewellery, automobile, FMCG, electronics, education, government and social sector came together for the issue.”