Dainik Bhaskar initiative in Golden Book of World Records

DB Corp (DBCL), India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar has announced that on the occasion of the 70th anniversary of India’s Independence, Dainik Bhaskar organised a unique initiative, ‘52 seconds Desh ke Naam’ in Kota, Rajasthan. The initiative saw participation of 25,000 students from 29 states and 7 Union Territories singing the Indian National anthem together. More than 5,000 residents of

by Dibyajyoti Sarma | 30/08/2017

The ‘52 seconds Desh ke Naam’ initiative in Kota, Rajasthan saw participation of 25,000 students from 29 states and 7 Union Territories singing the Indian National anthem
Printweek

Now, the event has been recorded and acknowledged in the Golden Book of World Records for the largest congregation of people. Students of the science stream gathered in high spirits, joyous with their faces painted and in same uniform to sing the Indian National Anthem.

Manish Bishnoi, Asia head of Golden Book of World Records appreciated the initiative while conferring the record to Dainik Bhaskar. The event was organised to inculcate the sense of harmony, peace and convey the message of inclusiveness.

Girish Agarwaal, director, Dainik Bhaskar Group, said, “Dainik Bhaskar takes great pride in developing and organising this event that brought the youth and the future generation to convey the message of peace and unity. Dainik Bhaskar’s guiding philosophy has been centered on ‘Zidd Karo Duniya Badlo’. The event was a reflection of this guiding philosophy that with strong determination every Indian has the potential to take a step towards greater progress and solidarity.”

This event was extensively marketed through print ads, edit notes and outdoor hoardings.

Source: PrintWeek