Dabur Red Paste opts for carton-free, eco-friendly packaging

Taking a leap forward on the path to environment sustainability, Dabur India is now moving towards removing outer paper cartons from its flagship Ayurvedic toothpaste brand Dabur Red Paste. Dabur India has announced the launch of its pilot initiative to remove paper cartons from Dabur Red Paste. The innovative carton-free eco-friendly packaging is being rolled out in key trade outlets in a joint initiative with Reliance Retail.

by Rahul Kumar