Now a comic book on brand management

If you thought there cannot be any connection between comics and brand management, think again. Recently, Neil George created and produced the world’s first brand management comic book, Building the Perfect Beast – What Really Happens in Brand Management . Published by Power Publishers and Omnikarma Productions and released on 16 April, the 150+-page book with more than 400 anime-based illustrations captures the triumphs and the challenges of interns in the marketing and communications in

by Dibyajyoti Sarma