Varun Berry, managing director, Britannia, said, “Launched in the early 2000s, Britannia NutriChoice was crafted to cater to the growing segment of consumers’ who are conscious about healthy living and healthy eating. The brand provides a compelling proposition to consumers by enabling them to make small yet smart, healthier food choices. The brand will continue to expand the category with new product innovations, accessible price points and greater availability both online and offline.”
Amit Doshi, chief marketing officer, Britannia, added, “Today, Britannia NutriChoice offers a diverse set of power-packed choices to consumers. We continue to make our products healthier without compromising on taste and we believe there is a NutriChoice for every Indian consumer.”
Britannia NutriChoice Seeds and Herbs products are available in general and modern trade stores across the country and on all leading eCommerce platforms.