Bank on print to reach the masses: Mihir's Impressions

With Indian Premier League’s seventh season about to start in five days time, the teams have started bombarding the cricket crazy country of ours with wave after wave of media blitz in order to attract as many eyeballs as possible. Delhi Daredevils, in an attempt to redefine its under-performing brand image, has opted for a complete overhaul.

by Mihir Joshi