Avery Dennison’s push at making a material difference for the label converters and brands

Avery Dennison has introduced a slew of products in what it describes as – four “world of discovery” areas – world of science, the world of imagination, connected world, and sustainability. These include a new label adhesive technology called Surfas, rPE and the award-winning rPET liner with more than 30% recycled PET bottle content, ORUS, a one-roll unique service programme, and a digital inkjet portfolio. Pankaj Bhardwaj, senior director and general manager, Avery Dennison talks to Noel D’Cunha, managing editor of PrintWeek India

by Noel D'Cunha